Hadiatoulaye Kane

I loved creating the website and social media content for Elara. It was a chance to put my design skills to work, get practical work experience and create something that helps tell the Elara story.

I will be graduating soon and this was an important step along my career path.

Project Description

The Elara site features modest clothing appropriate for work and other social situations. The site's goal is to sell outfits while building a sense of connection with buyers.

The Elara site uses the "conversion centered design" model to move buyers through the shopping process and engage them for future purchases.