Marcus Fritzen
During my continuing internships with Vivid Cyan I have served multiple clients. I designed a website for a chocolate manufacturing company, created online banner ads and landing pages, researched relevant keywords for SEO using Google Keyword Planner and generative AI, compiled market trend data, and created numerous digital assets for use in content marketing efforts, and client presentations. Below is a sampling of my work.
Corporate Website
Easton & Co., a chocolate manufacturing company, wanted help co-creating their corporate website. They had a vision in mind and wanted help bringing it to life.
The project started with industry research, then moved on to the development of wireframes, the website design and draft copy. With the structure in place, the project was handed off to the company owners, and they continued the development effort, editing the text and adding new pictures and design elements to arrive at the final product.
SEO/Keyword
A small professional services firm wanted help with search engine optimization.
In order to identify quality key words, I researched competitors that were coming up high in search, used Google Keyword Planner, and created options using generative AI. I then coded the top keywords into the client's website.
Online Advertising
A client wanted to create new online marketing ads.
I created a series of three banner ads and three search ads for the client, and tested them using Google Analytics to identify which were the best performing. In addition to the ads, I created an ad template that the company could use on their own.
Sales Presentation
A small B2B business wanted help with their sales presentations.
The first step was to audit all of the company's current sales presentations and understand from their team what was and wasn't working. I then designed new PowerPoint presentations for the client to use in telling their story to potential customers.